To teach and to brand your education program
In the last month I have seen a handful of articles about branding. Not in reference to products or business but how to brand what you do as a teacher and/or a school. The most recent caught my attention for several reasons.
As we know students and parents are using social media on a more regular basis and many of you do as well in your personal lives. But, are you using social media in your teaching or as a way to promote what you do? Specifically, do you use social media to advocate for arts education?
If we want to meet students and parents where they are, it is necessary that the same tools are used in communicating about the importance of arts education. This is a great leadership opportunity for you. What would happen if you brought arts educators together and created a plan to utilize social media in your school, district, and/or region of the state? At the very least think about your school website or blog and what you can do to create a presence for visual and performing arts education. Be sure and take into consideration what decisions need to be made and what information is essential to communicate.
Read the article called Social Media: An Asset for Teachers and Leaders, written by Jill Berkowicz and Ann Myers, published on December 15, 2013 for Education Week and found at http://blogs.edweek.org/edweek/leadership_360/2013/12/social_media_an_asset_for_teachers_and_leaders.html?cmp=ENL-EU-NEWS3 to learn several ideas on how to proceed in branding your arts education program.
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