AI
I think the video embedded below was a Coca-Cola commercial for this year’s Super Bowl; yup, back in February 2023. I don’t know exactly how it was created but Artificial Intelligence, AI was part of it. This came out about the same time that I started to see more information and reading about AI. Some people closest to my circle were concerned, and still are, about the negative impact AI might have on education, learning (or the lack of), creativity, and originality. I find it difficult to take a stand, for or against. For me there is too much grey area on the topic. Take this commercial, for example. I’m guessing that we can all agree that it is well done on all levels, creative and inspiring. It includes many known art works. An entire lesson could be formed around or built on the idea. An integrated lesson for music and visual art and actually many subject areas.
One comment from someone in the advertising community said: “that’s the proper way to use ai stuff. not to make the entire content, but to work alongside traditional methods”. I do agree!
I dug a little to learn about it and this is what I found: The new campaign from Coca-Cola features a combination of film, 3D, and Stable Diffusion, which is deep learning, text-to-image AI model. Traditional production methods coupled with artificial intelligence will bring the next level of creativity to the advertising industry.
I suggest that as educators responsible for the arts, use this as an example of how we can utilize AI for the expansion of the creative process. What do you think?
me arts ed 